1
Choose audience
Select people who match the fitness app idea.
One example
VR Fit Launch Campaign
This is a simple example of a marketing project based on what i learned from Meta: audience targeting, creative messaging, campaign structure, and a clear conversion goal.
Meta Ads
Campaign concept
Campaign concept
VR / fitness
Project theme
Project theme
Lead focus
Conversion goal
Conversion goal
Budget
€250 test spend
€250 test spend
Objective
Lead generation
Lead generation
Audience
18–35 fitness users
18–35 fitness users
Campaign dashboard
Mock performance view
Reach
People in the right age and interest group.
24kviews
CTR
Ad creative optimized for action.
3.8%click
Leads
Simple landing page with one CTA.
420signups
Budget
Starter test budget for ads and landing page validation.
€250spend
Objective
Lead generation campaign focused on signups.
LEADSgoal
Audience
Age 18–35, interested in fitness, home training, and tech.
18–35users
ROAS
Clear value message and retargeting.
3.1xreturn
What i learned from Meta
Short explanation for marketing project.
2
Create ad
Use a short message and a strong visual.
3
Send traffic
Direct users to the landing page example.
4
Measure results
Track clicks, leads, and engagement.
Simple project example
One example .
1
Ad
Train smarter at home.
2
Landing page
One CTA and one main message.
3
Result
More clicks and signups.
Meta Certifications