Growth Experiment
Tempo Fit: Validating a Fitness MVP via Data-Driven Marketing
How we acquired the first 200+ users for a web-based workout companion in under 6 weeks.
Results Overview
Achieved an 8.2% conversion rate on the primary landing page while maintaining a CAC (Customer Acquisition Cost) of €4.12.
- Meta Ad Optimization
- Persona-driven copy testing
- Heatmap analysis via Hotjar